below the belt | environmentally responsible underwear?

pact underwear brand just won the 2010 industrial design and excellence awards. the idea behind pact: blending social responsibility with underwear. in the words of pact: "nothing that is shipped to you - the underwear, fabric bags, or compostable shipping bag and labels - should end up in a landfill." in addition to this, 10 percent of your purchase goes to an environmentally responsible non-profit. see? now you can feel good about those tighty-whiteys.

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